How To Add Video On Zillow ®

What is Zillow Showcase® Video

Zillow’s Game Changer: Everything You Need to Know About "Showcase Video"

As of October 14, 2025, Zillow has introduced a significant new feature for real estate professionals: Showcase Video. This high-impact tool is designed to give listings a competitive edge by integrating real video directly into the platform's immersive search experience.

Here is a breakdown of what this feature is and how you can use it to stay ahead of the curve.

What is Zillow Showcase Video?

As of October 14, 2025, Zillow has introduced a significant new feature for real estate professionals: Showcase Video. This high-impact tool is designed to give listings a competitive edge by integrating real video directly into the platform's immersive search experience.

Here is a breakdown of what this feature is and how you can use it to stay ahead of the curve.

Showcase Video is a new addition specifically for Zillow Showcase listings. It allows agents to place a short, high-quality video walkthrough directly in the photo carousel [00:08].

The "Second Slot" Advantage: When potential buyers scroll through your listing photos, the video appears in the second slot—right after the primary cover photo [00:23].

Immersive Experience: By combining HD photography, 3D tours, and actual video, you provide a level of immersion that static photos alone can’t match [00:34].

The Rules of the Game

Zillow has strict requirements to ensure these videos maintain a high standard of quality. If these aren't met, the video will not be published [01:43].

Duration: Videos must be no longer than 2 minutes [00:49].

Format: Both vertical and horizontal videos are accepted [00:54].

Upload Method: Videos must be uploaded through your professional photographer [00:55].

Content Focus: The video must focus exclusively on the property. No brokerage ads, no watermarks, and no copyrighted music are allowed [01:00].

Music Licensing: Ensure your photography service has the proper licenses for any background music used [01:05].

Can Agents Appear on Camera?

Yes, but with limitations. You are allowed to appear in the video to introduce yourself and your brokerage [01:18].

However:

There are no other call-outs allowed (e.g., "Call me at this number").

You cannot display your brokerage logo as a graphic overlay [01:25].

Voiceovers are optional but highly recommended to add a "polished" feel to the production [01:34]

The New Standard

Zillow Showcase Video is likely to become the new benchmark for high-quality listings on the platform [01:49]. Since Zillow commands the majority of buyer traffic, adopting this tool early is a strategic move to ensure your listings stand out where the buyers are actually looking [02:01].

Make Your Next Listing Stand Out

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