As of October 14, 2025, Zillow has introduced a significant new feature for real estate professionals: Showcase Video. This high-impact tool is designed to give listings a competitive edge by integrating real video directly into the platform's immersive search experience.
Here is a breakdown of what this feature is and how you can use it to stay ahead of the curve.
As of October 14, 2025, Zillow has introduced a significant new feature for real estate professionals: Showcase Video. This high-impact tool is designed to give listings a competitive edge by integrating real video directly into the platform's immersive search experience.
Here is a breakdown of what this feature is and how you can use it to stay ahead of the curve.
Showcase Video is a new addition specifically for Zillow Showcase listings. It allows agents to place a short, high-quality video walkthrough directly in the photo carousel [00:08].
The "Second Slot" Advantage: When potential buyers scroll through your listing photos, the video appears in the second slot—right after the primary cover photo [00:23].
Immersive Experience: By combining HD photography, 3D tours, and actual video, you provide a level of immersion that static photos alone can’t match [00:34].
Zillow has strict requirements to ensure these videos maintain a high standard of quality. If these aren't met, the video will not be published [01:43].
Duration: Videos must be no longer than 2 minutes [00:49].
Format: Both vertical and horizontal videos are accepted [00:54].
Upload Method: Videos must be uploaded through your professional photographer [00:55].
Content Focus: The video must focus exclusively on the property. No brokerage ads, no watermarks, and no copyrighted music are allowed [01:00].
Music Licensing: Ensure your photography service has the proper licenses for any background music used [01:05].
Yes, but with limitations. You are allowed to appear in the video to introduce yourself and your brokerage [01:18].
However:
There are no other call-outs allowed (e.g., "Call me at this number").
You cannot display your brokerage logo as a graphic overlay [01:25].
Voiceovers are optional but highly recommended to add a "polished" feel to the production [01:34]
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