The Listing Launch Video Checklist

The shots, edits and timing we use to get Atlanta listings moving in a slower market. Tap each item as you plan your next launch.

Sell the lifestyle, not just the square footage

Buyers picture the life around the house before they picture the floor plan. Give them the neighborhood up front.

• List the 3 closest lifestyle draws: the BeltLine, a town square, parks, trails, coffee, restaurants.
• Capture 15 to 30 seconds of B-roll at each spot (storefronts, people walking, outdoor seating).
• Add a drone shot that shows the home in relation to those spots.
• Put real drive or walk times on screen ("6 min to Marietta Square").

Lead with the hook

You have about 2 seconds before someone scrolls past. The front door is not your best shot.

• Pick the home's single strongest feature: the kitchen, the view, the pool at twilight, the primary suite.
• Open the reel on that shot, with motion already happening in the first frame.
• Add a short text hook on screen, like "Wait for the backyard."
• Shoot vertical (9:16) natively instead of cropping a horizontal video.

Send a pre-market VIP teaser

A short preview to your database makes buyers and agents feel like insiders, and builds demand before the first showing.

• Cut a 10-second teaser from the best 3 or 4 shots. No address, no price.
• Email it to your list 48 hours before the listing goes active.
• Post it as a "Coming Soon" Story and Reel the same day.
• Add one clear next step: "Reply for first access to showings."

Add your voice

In a cooler market, buyers have questions about price. Answer them before they ask, in your own words.

• Write 3 talking points: why this price makes sense for today's market.
• Record 20 to 40 seconds on camera, or as a voiceover if you'd rather stay off camera.
• Address the most likely objection head-on (an older roof, a busy road, a smaller yard).
• Add captions. Most people watch with the sound off.

Pair video with floor plans

Out-of-state and relocating buyers need to understand how the home flows before they book a flight.

• Order an interactive floor plan or 3D tour with the photo shoot.
• Shoot the walkthrough video in the same order as the floor plan.
• Put the video, photos, tour and floor plan on one property website with a QR code.
• Send the full package to every buyer's agent who asks about the home.

Your launch timeline

When each piece goes out matters as much as what's in it.

1. 7 days before going active

   Media shoot: photos, video, drone, floor plan and your on-camera piece.

2. 48 hours before

   Teaser email to your database, plus a Coming Soon Story and Reel.

3. Day 1 active

   Full reel with the hook first, the property website live, and the floor plan linked everywhere.

4. Days 3 to 5

   Post the neighborhood lifestyle cut and your price explainer.

5. Day 14 if it's still active

   Relaunch with a fresh cut: a new hook, a new feature in front, and a new caption.